Which of the following is NOT a basic measurement technique for assessing business functions?

Statistical sampling is not typically considered a basic measurement technique for assessing business functions in the same way that surveys, observation, and counting are.

Surveys involve gathering data directly from individuals, typically through questionnaires or interviews, allowing organizations to capture opinions, experiences, and insights from employees or customers about various business functions. Observation allows for the direct assessment of processes and behaviors in real-time, providing valuable insights into how functions are executed within the organization. Counting involves quantifying specific elements, such as the number of transactions or customer interactions, offering straightforward data that can inform assessments of efficiency and productivity.

In contrast, statistical sampling involves selecting a subset of a population to make inferences about the entire group. While it is a powerful technique in statistical analysis, it requires a foundational understanding of statistical concepts and is often used in more complex data analysis, rather than as a direct measurement of everyday business functions. This complexity differentiates it from the other basic techniques listed, which are more universally applicable for straightforward assessments.