When communicating externally on public channels, what should be considered?

Considering the impact of social media footprint and potential consequences is crucial when communicating externally on public channels. This is because communications on public platforms can be viewed by a wide audience and can significantly affect the organization's reputation and brand image. A message can be shared, commented on, and spread rapidly, leading to consequences that may not have been anticipated.

Organizations must be aware of how their messages might be perceived, potentially leading to misunderstandings or negative responses. This includes considering how different audiences might interpret the message in light of current events, cultural sensitivities, or brand associations. Additionally, the long-term implications of what is shared online can influence public perception and trust in a brand, as past content may resurface and continue to impact an organization well beyond its initial posting.

While content, format, and audience’s cultural background are essential considerations, they do not encompass the broader implications of a social media presence and message impact, which can lead to significant reputational risks if not adequately considered. Thus, focusing on the social media footprint and its consequences is a comprehensive approach in external communications.