What types of internal business data can be sourced?

Internal business data encompasses a variety of information that organizations generate and collect for operational and strategic purposes. The correct answer highlights three key types of internal data: financial information, marketing metrics, and HR records.

Financial information includes data related to a company's revenue, expenses, profit margins, and forecasts, which are essential for assessing financial health and guiding investment decisions. Marketing metrics involve performance indicators related to marketing campaigns, customer engagement, and sales performance, providing insights that shape marketing strategies. HR records cover employee performance, attendance, and training information, which are critical for workforce management and organizational development.

By including these areas, the answer illustrates a comprehensive view of internal data that provides valuable insights for decision-making across different business functions. In contrast, options suggesting that only specific subsets of data, such as financial forecasts or customer feedback, are relevant overlook the broader scope of information an organization can utilize to improve performance and achieve strategic goals.