What is the primary purpose of using graphics and animations in presentations?

Using graphics and animations in presentations primarily serves to enhance understanding and retention of information among stakeholders. Visual aids such as graphics can effectively summarize complex data, illustrate relationships, and bring key points to life, making it easier for the audience to grasp the material. Research in cognitive psychology supports the idea that visual information can be processed more quickly and efficiently than verbal information alone, leading to better comprehension.

Furthermore, animations can highlight specific elements as they appear on screen, guiding the audience's focus and reinforcing the message being communicated. This combination of visual and auditory stimuli helps engage the audience and improves their recall of the information presented. Ultimately, effective use of graphics and animations is a strategic approach to facilitate learning and promote better communication, rather than merely serving as decorative elements or time fillers.