What is the expected outcome of a data analysis plan?

The expected outcome of a data analysis plan is to present findings that support business decisions. This focus is essential because the primary goal of conducting data analysis is to transform raw data into actionable insights that can inform strategic choices within an organization. By synthesizing data and drawing conclusions, the analysis can highlight trends, identify opportunities, or uncover problems, thereby providing a solid foundation for management to make informed decisions.

While creating a marketing strategy, summarizing available data, or identifying additional data sources may be important aspects of a broader data-related initiative, these activities do not encapsulate the primary goal of a data analysis plan. The analysis is meant to distill complex data sets into clear, relevant insights that can directly influence business strategies and outcomes, making the emphasis on supporting business decisions the most logical expected outcome.