What is a key benefit of conducting qualitative performance measurements?

Conducting qualitative performance measurements offers the benefit of providing context to quantitative data. This context is crucial because quantitative data often reveals what is happening but does not explain why it occurs. Qualitative measures, such as customer feedback, employee insights, and case studies, provide deeper understanding and narrative behind the numbers. This enables organizations to grasp the circumstances driving performance, uncover patterns, and identify underlying issues that may not be evident through quantitative analysis alone. By enriching the quantitative findings with qualitative insights, businesses can make more informed, nuanced decisions that consider the human experience and the reason behind the data trends.