What are the key principles of negotiating and influencing stakeholders?

The key principles of negotiating and influencing stakeholders focus on building positive relationships and fostering cooperation, which is why the second option is correct.

Reciprocity emphasizes the mutual exchange of benefits, creating a sense of obligation that can help in negotiations. Publicity refers to the importance of communication in negotiation, ensuring that all stakeholders are informed and aware of the negotiation process. Building trust is fundamental because trust strengthens relationships and encourages open dialogue. Universality indicates that some principles of negotiation are broadly applicable, making them more effective across various contexts. Fostering a legacy speaks to the importance of creating lasting agreements that benefit all parties involved. Overcoming conflict or resistance is crucial in negotiations since it often leads to more productive discussions and resolution of issues.

While the other options contain elements that could be part of negotiation discussions, they lack the comprehensive and constructive approach necessary for effective stakeholder engagement. The emphasis on intimidation and control is not conducive to building positive relationships, and tactics like punishment or rewarding can create adversarial situations rather than collaborative opportunities.