What are qualitative performance measures primarily based on?

Qualitative performance measures are primarily based on personal reviews and reputation because they focus on subjective assessments rather than quantifiable data. These measures delve into the perceptions, opinions, and experiences of individuals regarding an employee, organization, or product. They often include feedback from peers, customers, or supervisors, which can capture aspects like employee morale, customer satisfaction, and overall brand reputation that are not easily quantified.

In contrast, statistical analysis relies on numerical data and metrics, which are not the focal point of qualitative assessments. Sales figures are primarily quantitative, reflecting measurable outcomes rather than subjective feedback. Standardized testing scores similarly provide numerical data that evaluate performance in a specific context, which does not align with the qualitative focus on individual thoughts and feelings. Thus, personal reviews and reputation encapsulate the essence of qualitative performance measures by emphasizing subjective evaluations over numerical or statistical data.