In the context of change management, what does the term "champion" refer to?

The term "champion" in the context of change management refers to a team member who actively advocates for change within an organization. This individual plays a crucial role in promoting the change initiative, helping to gain support from other team members, and fostering a positive attitude toward the changes being implemented. Champions are often influential within their teams and organizations, using their position and credibility to rally support and address any resistance that may arise during the transition process. Their enthusiasm and commitment can significantly enhance the likelihood of successful change implementation by ensuring that the benefits and objectives of the change are communicated effectively to all stakeholders.